+44 (0) 161 440 7302
info@lawprintpack.co.uk
Newsletter
Twitter
LinkedIn
Instagram
  • Home
  • Ready 2 Recycle
  • About Us
    • Sustainability
    • Ready 2 Recycle
    • Benefits to Your Business
    • Meet Our Team
    • Our Partners
    • International Clients
  • Services
    • Packaging Features
    • Company Brochure
  • Industries
    • Food & Beverage
    • Pet Food & Care
    • Sports Nutrition
    • Non-Food
  • Products
    • Brick-Pack
    • Flat Bottom Bags
    • Quad Seal Bags
    • Stand Up Pouches
    • BOPP Recyclable Bags
    • Paper Bags
    • PE/PE Recyclable Bags
  • Case Studies
  • Blog
  • Contact Us
    • Social
    • Exhibitions
  • FAQs
Cereal-Packaging-Design-Thinking-outside-the-box

Cereal Packaging Design – Time to think outside the box?

August 25, 2017Kate McCauley
Reading Time: 3 minutes

As more category disrupters adopt flexible packaging, we ask are there any benefits for cereal brands to leave the trusty carton behind and make the switch? Our team take a closer look…

Waste

โ€˜Bag in the boxโ€™ packaging is still the principal packaging format for cereals. Many of the big brands have only trialled pouches and flat bottom bags for limited edition runs and experimental range extensions. Traditional bag in the box packaging requires 2 components. Cutting these down to just one flexible pouch can instantly reduce costs and waste materials.

Reduced packaging material also has a ripple effect on the supply chain, with less space needed to store and transport the product, improving total supply chain efficiencies. Brands may even want to pass these savings onto consumers, making their price points more competitive.

Reseal Features

No one likes opening the kitchen cupboard to find their favourite cereal has gone stale. The typical โ€˜bag in the boxโ€™ format used in cereal packaging design is likely to be a low-cost plastic bag that relies on the consumer making the bag airtight to keep the contents fresh.

More brands are noting the added value in reseal features available with flexible bags and pouches, designed specifically to preserve shelf life and product freshness. For perishable food items such as cereal, this is becoming a necessity.

Convenience

The ultimate demand from todayโ€™s consumer. The need for portability, easy open and reseal features all come down to our โ€˜on the goโ€™ lifestyles. Packaging now needs to think smarter to appeal to the mass โ€˜millennialโ€™ market.

In one study undertaken by ABC Packaging and Cint more than 83% of those surveyed chose the stand-up bag over the cardboard box. A staggering 76% of respondents also stated theyโ€™d be very willing to try a new cereal if it was packaged in a flexible bag rather than a cardboard box…. powerful reading.

Protection

Itโ€™s a question we are asked by many brands looking to make the switch to flexible packaging. Can pouches really protect my product? Flexible flat bottom bags and pouches may look deceivingly delicate but they have been manufactured with multilayer barrier films laminated together to create an extremely durable material.

Opportunity Knocks

Recent news has highlighted the need for sugar content to be more visible on cereal packaging. Many healthy high-end cereal brands have been under scrutiny for failing to publicise the sugar content clearly on the packaging. With some choosing to display the nutritional information on the back of the pack and even forgoing the traffic light system now widely recommended by the Department of Health.

With cereal brands facing mounting pressures to re-evaluate packaging, it may be time to look to more sustainable, profitable changes to packaging formats too. All can be achieved with moving to pouches and flat bottom bags.

Still not convinced? Take a look at our blog on some of the key benefits of the stand-up pouch and why it could make sense for your business!

Cereal-Packaging-Law-Print-Pack

Ready to make the switch? Contact our team today

Subscribe to our newsletter for all the latest packaging news and insights

Previous post Packaging and Food Waste Next post Targeting The Millennial Generation? Hereโ€™s Why You Need Flexible Packaging

Recent Posts

  • Ready2Recycle is celebrating its 2nd year!
  • Packaging labelling and Brexit: Is your packaging ready for the transition?
  • Innovative Packaging Features
  • Looking Back at 2020 in 20 Key Facts
  • Law Print News: Business Continuity 2021
Twitter
LinkedIn
Instagram

If youโ€™re looking for some more information on our company and the services we offer feel free to download our company brochure.

Follow our Tweets!

Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ @LawPrintPack

We have plenty of option for coffee packaging, like easy open cuts (tear notches) or zippers, which make a practical solution for tea bags and coffee pods (mono doses).

https://t.co/jHSpucG6Ay

#goodmorning #coffee #packaging #flexiblepackaging https://t.co/w2kURi1W5H
View on Twitter
LawPrintPack photo
0
0
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ @LawPrintPack

๐ŸŽจ There are 2 different types of colour reference systems to help achieve global standardisation.

โœ๏ธ Printing inks use either CMYK or PMS (Pantone Matching System), also known as Process Colours or Spot Colours.

๐Ÿ‘‰ Read here: https://t.co/glxYYfBQjs https://t.co/vaDjtg7zOG
View on Twitter
LawPrintPack photo
0
0
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ @LawPrintPack

Need some more information on what we can offer your business as a flexible packaging supplier?

Download our brochure here: https://t.co/nOiWJBwHY5

#flexiblepackaging #packaging #brochure #packagingsupplier https://t.co/JI0s967Nhr
View on Twitter
LawPrintPack photo
0
0
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ @LawPrintPack

During lockdown, we spent a lot of time on home improvements, some of us even installed hot tubs!

But how do you keep them clean? We supplied the packaging for one hot tub cleaner in particular! @ClarionSpa

๐Ÿ› https://t.co/ZR2Hg8j3TC

#casestudy #hottub #spa #packaging #pouch https://t.co/fob0h9OiMl
View on Twitter
LawPrintPack photo
0
0
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ @LawPrintPack

Ready2Recycle is celebrating its 2nd year!๐Ÿฅณ๐ŸŽ‰

In 2019, our team was incredibly excited to introduce our Ready2Recycle range to the market. Exactly two years later, the bags have become increasingly popular.

https://t.co/bImAKRWBhW https://t.co/Z3pDF48VCu
View on Twitter
LawPrintPack photo
0
0
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ
Law Print & Packaging โ™ป๏ธ๐ŸŒฟ๐Ÿพ๐Ÿฒ @LawPrintPack

Sports nutrition is an umbrella term, encompassing many different products from protein powders to nutrition bars and health supplements. But what does that mean for recycling?

๐Ÿ‘‰ https://t.co/yQhu2j06T7

#sportsnutrition #recycling #proteinpowder #sustainability https://t.co/peh3xNbLOK
View on Twitter
LawPrintPack photo
0
0
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Search

Stay Connected

Email
Twitter
LinkedIn
Instagram

Recent Blog Posts

  • Ready2Recycle is celebrating its 2nd year!
  • Packaging labelling and Brexit: Is your packaging ready for the transition?
  • Innovative Packaging Features
  • Looking Back at 2020 in 20 Key Facts
  • Law Print News: Business Continuity 2021

Law Print & Packaging Management
4 Rhino Court
Station View
Stockport
Cheshire
SK7 5ER
United Kingdom

info@lawprintpack.co.uk
+44 (0) 161 440 7302
+44 (0) 161 440 7304
HomeAboutProductsPrivacy PolicyContact Us
ยฉ 2020 All rights reserved. Law Print & Packaging Management Ltd.