Choosing the right packaging partner is a crucial decision for any brand. Whether you’re launching a new product or scaling up production, your packaging not only protects and preserves your goods—it also plays a key role in branding, sustainability, and customer experience.
With so many suppliers offering similar products, how do you choose the one that’s right for you?
Here are five essential questions to ask when selecting a packaging partner:
1. Do They Understand My Industry and Product Requirements?
Packaging isn’t one-size-fits-all. A supplier with experience in your specific sector—be it pet food, sports nutrition, food & drink, or building supplies—will understand the technical, legal, and market expectations of your product. They should be able to advise on barrier properties, shelf life, compliance, and consumer trends that affect your packaging needs.
Tip: Look for case studies or client testimonials within your sector.
2. What Are Their Sustainability Credentials?
Sustainability has become a non-negotiable for many consumers and retailers. Ask your potential partner what options they offer for recyclable, recycled content, or reduced-material packaging. Do they provide guidance on making your packaging more sustainable without compromising performance or design?
Sustainability is more than a buzzword—your partner should have clear goals and traceable practices.
3. Can They Support Me from Concept to Completion?
An ideal packaging partner does more than just print and supply bags or pouches. They should offer end-to-end support—helping with material selection, artwork proofing, production timelines, and even logistics. A knowledgeable team can help streamline your process and avoid costly mistakes.
Bonus: Find a supplier who can coordinate with your co-packers or filling lines to ensure a seamless fit.
4. What Is Their Lead Time and Production Capacity?
Delays in packaging can disrupt your entire supply chain. It’s important to understand your supplier’s lead times and their ability to scale with your business. Are they transparent about turnaround times? Do they have contingency plans in case of supply chain disruptions?
Ask for an overview of their average lead times and how they handle urgent or large-volume orders.
5. Do They Offer Customisation and Innovation?
Your packaging is a key part of your brand identity. Can your supplier support custom designs, finishes, resealable options, or smart packaging features? Are they actively investing in new materials or formats to help you stay ahead of trends?
Innovation should be part of the conversation—not just a sales pitch.
Final Thoughts
Your packaging partner should be exactly that—a partner. Someone who understands your brand vision, anticipates your challenges, and works collaboratively to find the best solution. By asking the right questions early on, you’ll lay the foundation for a long-term, successful relationship that adds value beyond just the package.
Need help choosing a reliable packaging partner?
At Law Print & Packaging, we offer industry-specific expertise, sustainable solutions, and end-to-end service. Contact us today to discuss your packaging needs.
If you’re looking for more information on our company and the services we offer, feel free to download our Company Brochure. You’ll find examples of our work with local and global brands and retailers, as well as information on our print technology.
