The pet food industry continues to grow rapidly, driven by pet owners’ increasing focus on health, sustainability, and convenience. As a critical touchpoint between brands and consumers, packaging is evolving fast to meet these demands.

If you’re in the pet food business or just curious about what’s next, here are the top pet food packaging trends to watch in 2025.

1. Sustainable Materials

Sustainability is no longer optional — it’s a must. Consumers want packaging that aligns with their values, pushing brands to adopt:

• Recyclable materials: Recyclable films, paper-based pouches, and recyclable plastics are becoming standard.

• Reduced plastic use: Lightweight packaging helps reduce environmental impact.

• Refillable and reusable options: Some brands offer refill pouches or containers to minimise waste.

2. Smart and Interactive Packaging

Technology is making packaging more than just a container. Smart packaging innovations gaining traction include:

• QR codes and NFC tags: Allow pet owners to scan packaging and access product information, feeding guides, or loyalty programs.

• Freshness indicators: Colour-changing labels or seals show the product’s freshness or expiration date for greater transparency.

• Personalised packaging: Digital printing enables brands to create customised packaging with pet names, photos, or personalised messages.

3. Convenience and Portability

Busy pet owners demand packaging that fits their on-the-go lifestyles:

• Resealable pouches and easy-open features: Keeping pet food fresh and easy to access.

• Single-serve or portion-controlled packs: Perfect for travel, multi-pet households, or trial sizes.

• Lightweight and flexible formats: Easier to carry and store compared to traditional rigid containers.

4. Premium and Transparent Design

As pet parents become more discerning, packaging aesthetics are key to conveying quality and trust:

• Clear windows: Letting consumers see the product inside builds confidence.

• Minimalist and natural design: Earth tones, simple fonts, and clean layouts reflect natural ingredients and a health focus.

• Premium finishes: Matte, soft-touch coatings, or metallic accents add a high-end feel.

5. Functional Packaging Innovations

Innovative features that improve usability and shelf life are increasingly popular:

• Portion-control dispensers: Built-in scoops or dispensers simplify feeding.

• Barrier technologies: Advanced films protect against moisture, oxygen, and UV light to extend freshness.

• Multi-layer laminates: Combining materials to optimise strength, flexibility, and protection.

Final Thoughts

The pet food packaging landscape in 2025 is all about combining sustainability, technology, convenience, and premium design to meet the evolving needs of pet owners. Brands that invest in innovative packaging solutions will not only enhance the consumer experience but also build stronger loyalty in this competitive market.

Are you ready to innovate your pet food packaging for 2025? Whether it’s switching to more sustainable materials, adding smart features, or upgrading your design, the time to act is now.

If you’re looking for more information on our company and the services we offer, feel free to download our Company Brochure. You’ll find examples of our work with local and global brands and retailers, as well as information on our print technology.