As we head deeper into 2022, we’re looking forward to what the future may hold for not only ourselves but also for our customers. We already know that sustainability is going to be a huge part of running a successful business during 2022, as already witnessed throughout 2020 and 2021.
The pandemic shifted focus from single-use plastics to more eco-friendly practices. As the world stopped and we witnessed nature returning to our cities and the air becoming cleaner, we had time to think about what our actual impact on the planet was.
Therefore, customers’ perceptions of packaging, though well on their way to changing regardless of the pandemic, were swiftly changed.
Customers are no longer willing to accept over-packaged products from brands that are fully capable of bringing sustainability practices to their businesses. Sustainability will be a huge factor to consider for new businesses in 2022.
As things picked back up and customers’ frustrations surrounding sustainability boiled to the surface, we saw a huge influx of enquiries from our customers who were concerned that customers would start to depart from their business if they didn’t do something about their packaging.
Whilst we actively champion the use of plastic packaging, both conventional and recyclable, we could understand the concerns of customers who had been told by the media that plastic was something to be afraid of.
In 2022, we expect that these attitudes will continue to rise within the industries we serve. With these trends, we anticipate some other hot topics that’ll come into focus this year.
- More recycling points to be introduced throughout the UK
Some types of plastic films can be already recycled at carrier bag collection points at the larger stores of most major supermarkets including Tesco, Asda, Morrisons, Sainsbury’s, The Co-op and Waitrose. These recycling points will be seen more often throughout 2022, and due to the demand, more will crop up.
- Mono material packaging to overtake bioplastics
Bioplastics have become hugely popular throughout 2021, but with many companies pushing false claims about this packaging or not understanding how it is actually made, will the hype for mono material be reborn?
- Brand transparency to play a bigger part in businesses overall strategy
In terms of packaging, more businesses will need to be transparent about materials and costs throughout 2022 in order to retain customer loyalty. As the topic of sustainability is broached, companies will need to be prepared for challenging conversations with customers who are actively seeking to place their orders with businesses that are more eco-conscious. If a customer doesn’t like what they hear, they could be lost.
- Resealable features
Food waste is a huge issue right now. It is estimated that the average household in the UK throws away over £470 worth of food over a year. Flexible packaging has many options available, including resealable zippers. This means companies can combat food waste by not only choosing flexible packaging but by choosing these resealable features.
In 2022. we will see the industry landscape change often. When new technologies arise, businesses must adapt to keep up with the new trends, whether that be in the packaging itself, or in its design. Customers want more from their products, and that includes more use from their packaging, less waste and more options.
Keep an eye on our blogs and we’ll keep you updated with the latest news and technologies throughout the industry.
Need more information about sustainability in 2022? If your brand wants to invest in quality packaging, we will guide you through the entire print process. In addition, we are providing recommendations along the way to improve efficiency, reduce costs and add untold value to the end product.
Contact us on +44 (0) 161 440 7302 or follow this link to complete our contact form.
