Due to the recent demand surge for staple foods, the rice market has been experiencing a real boom in the last 12 months. Having already developed pack formats for various rice brands, S&B Herba decided to move a step further towards sustainability with their Peacock Basmati product.
They came back to Law Print for both our packaging and packing expertise in the field. As always, it was important that these bags could protect high-value basmati rice but also withstand heavy product weights.
We delivered the same quad seal bag format with a punched out handle as before but, this time, we made them in our Ready 2 Recycle PE/PE mono-material structure, which S&B wanted to trial before rolling it out to other brands and effectively being one of the first brands in the UK market to supply rice in more sustainable packaging.