Pets at Home
What did we do?
Materials & Manufacturing Expertise
Pre-and Post-Press Quality Management
Print & Colour Management
Supply Chain Logistics
The new Reptile Substrates range consisted of beddings for reptile terrariums such as desert sands, moss and bark. Although the substrates all differ, to help maintain a level of consistency throughout the range, the products are all packed in the same pouch style and sizes.
We worked with the factory to develop different material strength thicknesses, so the bags would look the same but could hold different weights without affecting the overall visual of the range in store.
The window feature to the front of the pouches also became an important part of the packaging brief, in order to highlight the interesting textures of the products. This required a specialist high strength fully transparent film, so the unique products could be seen through the packaging and become an integral part of the finished pack design on shelf.
The designers had used a great texture across the bags, to make the packaging material look almost reptile like itself. This became one of the biggest challenges to replicate in the print process due to the complexity of the background. The test was not only to get all the details as sharp as possible but also ensure that the pouches did not become translucent and lose the impact of the clear window.
As we have now worked across the entire product range, our team was able to control overall colour consistency in the background, using X-rite Pantone technology, to colour match across the different SKU’s.
[us_testimonial style=”2″ author=”Carole Bayne” company=”Sales and Marketing Director” img=”5433″]When we were first approached about this project in 2013, the product application was different to anything we had worked on in the pet trade sector. Our relationship with both Pets at Home and the respective packers has since gone from strength to strength and we are pleased to have been involved in other projects along the way.[/us_testimonial]
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