We introduced flat bottom bags to the range for the smaller 1.5Kg bags, to improve packaging efficiencies, significantly reducing material used in comparison to quad seal bags. Flat bottom bags provide great shelf presence, improving stability on the shelf so the product sits how the packaging designer envisioned.
For added convenience, the team opted for an easy peel, reseal label, so once the product is opened consumers are able to easily reseal the packaging to keep the product fresher for longer.
The latest additions to the core collection include Adult Small Breed as well as the launch of the more premium high meat content lines. Vitalin High Meat is the pinnacle of premium and the new introduction of black and gold Pantone colours ensures the packaging stands out from the core Vitalin range and communicates that premium feel.