Law Print and Packaging will unveil their latest packaging formats and finishes at Interzoo 2018, 8-11 May, in Nuremberg, Germany.

The products will be showcased at Interzoo for the first time and available exclusively to the pet sector.

Law Print’s latest innovation uses the application of textured (haptic) varnish to flexible packaging creating a unique, multi-sensory packaging experience. Recently, the UK supermarket chain Sainsbury’s adopted the innovative finish for their new range of Hypoallergenic Dog Foods.

“We developed the new haptic varnish in the knowledge that the continued growth of e-commerce could make touch increasingly more important for in-store shopping experiences. We believe this offers an exciting prospect for packaging and its role in the marketing mix.”

Whilst the most recent development in packaging formats, Brick-Pack, focuses on sustainability and optimisation, with interest from many Cat Litter and pet food brands building up to the show.

“We are thrilled to reveal this exciting new product at Interzoo. Packaging optimisation and sustainability are some of the key requirements asked for by our customers moving into 2018. So, we developed Brick-Pack to offer 30% material reduction when compared with more traditional quad seal bags. Allowing our customers to fill bags with more product, improving efficiency and cutting costs, while optimising storage and distribution.

Interzoo provides the perfect opportunity for us to showcase our latest innovations and to gain insight from brands and retailers all over the world.”

If you’d like to chat with our team about your next packaging project visit us at Interzoo 2018, in the British Pavilion, Hall 9, Stand 607c