Law Print’s latest innovation uses the application of textured (haptic) varnish to flexible packaging creating a unique, multi-sensory packaging experience. Recently, the UK supermarket chain Sainsbury’s adopted the innovative finish for their new range of Hypoallergenic Dog Foods.
Sainsbury’s Hypoallergenic Range with new Haptic Varnish Finish – Launched January 2018
“We developed the new haptic varnish in the knowledge that the continued growth of e-commerce could make touch increasingly more important for in-store shopping experiences. We believe this offers an exciting prospect for packaging and its role in the marketing mix.”
Whilst the most recent development in packaging formats, Brick-Pack, focuses on sustainability and optimisation, with interest from many Cat Litter and pet food brands building up to the show.
Law Print & Packaging Management
4 Rhino Court
Station View
Stockport
Cheshire
SK7 5ER
United Kingdom