Law Print’s latest innovation uses the application of textured (haptic) varnish to flexible packaging creating a unique, multi-sensory packaging experience. Recently, the UK supermarket chain Sainsbury’s adopted the innovative finish for their new range of Hypoallergenic Dog Foods.
“We developed the new haptic varnish in the knowledge that the continued growth of e-commerce could make touch increasingly more important for in-store shopping experiences. We believe this offers an exciting prospect for packaging and its role in the marketing mix.”
Whilst the most recent development in packaging formats, Brick-Pack, focuses on sustainability and optimisation, with interest from many Cat Litter and pet food brands building up to the show.