Reading Time: 3 minutes As one of the most influential consumer groups, the millennial generation is now playing a key role in the growth of the flexible packaging market. Who are the Millennial Generation? Millennials are consumers between 18-35 years old. They are the…
Reading Time: 3 minutes As more category disrupters adopt flexible packaging, we ask are there any benefits for cereal brands to leave the trusty carton behind and make the switch? Our team take a closer look… Waste ‘Bag in the box’ packaging is still…
Reading Time: 3 minutes As new reports surface on growing consumer demand for “plastic free aisles” in supermarkets, we couldn’t help but feel that plastic is getting a bit of unfair press. Why do we use plastics? Plastic is a crucial aspect of product…
Reading Time: 2 minutes Recently we’ve been looking at some of the most popular eco-friendly and sustainable packaging options available to brands today. As laminated plastics are often not able to be recycled, plastic packaging is considered an environment villain, especially for eco-conscious businesses. As…
Reading Time: 3 minutes We all buy with our eyes. Research suggests that consumer purchasing decisions are made within 5 to 7 seconds of viewing a product. In a growing and saturated market like confectionery, brands are always looking for innovative ways to make…
Reading Time: 2 minutes Gravure printing or rotogravure printing as it is commonly known is one of the most popular forms of print for packaging. Although not really a household name, gravure printing is one of the most widely used print techniques for high…
Reading Time: 3 minutes In our business, there is nothing more important than colour consistency. Think about walking the paint aisles at your local home furnishing store. We all know there can be a huge difference between ‘porcelain doll’ and ‘frosted dawn’. The colours…
Reading Time: 2 minutes Sustainability is the current business buzzword. As one of the most crucial brand touchpoints, product packaging has become a key player for companies looking to make sustainable environmental and social change. The ‘green packaging’ market is expected to grow at…
Reading Time: 3 minutes We all know the packaging industry has a lot of bad press. Excess material, non-recyclable plastics, ocean pollution and landfill sites make difficult reading. Statistics have shown that the average consumer will handle over 50 packaged items a day. So…
Reading Time: 3 minutes Product packaging has moved beyond simply protecting and containing goods. It has become a fundamental part of the product marketing mix, helping brands influence consumer buying behaviour. On the launch of Bric-Pak, our next generation quad seal technology bags, we…
