When thinking about sweets and their packaging, we are often transported back to our childhoods. Picking out our favourite sweets from a seemingly never-ending display of brightly coloured confectionery is a treat we looked forward to – and many of us would probably admit to being partial to a bag of treats!
As a leading flexible packaging supplier, we supply packaging to many different industries. The confectionery industry is one of them. Therefore, we’re probably the best people to come to when a brand needs advice on the best packaging for them. We’re often asked, “What can set my packaging apart from the rest?” with many brands worried about their product competing for the consumer’s eye line.
Catch the eye of your audience with bright colours and captivating visuals
It is well known that the secret of excellent eye-popping sweet packaging is all in the branding. Bright colours and popping visuals are sometimes all that’s needed to get your product in front of the people who are most likely to buy it. With flexible packaging, the colour options are boundless. With rotogravure printing, you can print up to 9 colours. This means the possibilities for stand-out designs are only limited by your imagination.
Use different packaging to set your brand apart
Paper packaging is still the go-to packaging format for confectionery. Many of our brands use paper, citing traditional values, nostalgic appeal and familiarity. However, have you thought about using a flexible pouch or flat bottom bag in the future? With a range of options available, these bags can also be your product’s best friend! Choose from resealable options, recyclable materials and many different pack formats to create a truly unique style for your product.
Reduced shelf space = more product on display!
While paper packaging is a space saver in itself, pouches can actually maximise this by being more compact while still retaining their rigidity on the shelf. This means that not only are you able to display more products, but shipping the product is easy too! Lightweighting your product is not only beneficial for your confectionery customer but extremely beneficial for your brand!
Make sure the product itself can be seen!
Have you ever bought a confectionery product, got it home and noticed it’s actually not what you expected at all? Imagine if this happened to your target audience? Now, this can be avoided entirely with proper branding, but why not choose to display your product as it comes? Sweets can speak for themselves, and having a clear window in your bag can let the product do all the talking!
The flexibility to release seasonal varieties
Our flexible packaging has a minimum order quantity, but that shouldn’t stop you from releasing seasonal varieties throughout the year. With the flexibility to change designs, it’s never been easier to create a Christmas spin-off! Order well in advance and start your Christmas off on the right foot!
Create loyalty with sustainable materials
Our Ready2Recycle range uses mono material PE/PE, which can be recycled in supermarkets up and down the country (UK). This means your consumers can be confident in your sustainability efforts and can visibly see that you’re reducing your carbon footprint. This has become increasingly important to consumers!
If your brand wants to invest in quality packaging, we will guide you through the entire print process. In addition, we are providing recommendations along the way to improve efficiency, reduce costs and add untold value to the end product.
Contact us on +44 (0) 161 440 7302 or follow this link to complete our contact form.
