As a business owner, getting your e-Commerce packaging just right is essential for the successful launch of your ground-breaking new product.
e-Commerce is enormous right now and getting your product across to the right people can take a massive marketing effort, including creating beautiful visuals that will catch your target audience’s eye.
Not only should your packaging establish what you’re selling, but it should also be visually appealing to the consumer. This is massive when it comes to businesses’ overall image. With the pandemic, it’s now more important than ever for your packaging to stand out and attract the eye of your target audience.
This is why mock-ups are being utilised more and more throughout all industries that serve the online consumer. But what are mock-ups, and how can you get started?
Digital packaging mock-ups can allow you to construct a realistic representation of your finished product. This means that if something doesn’t look like it fits, you can still make some changes before sending your design to print.
Testing the way your packaging looks using a mock-up can minimise the chances of an expensive mistake occurring down the line. It’ll help you see whether your logo is visible, if the amount of text is too much or too little, and if your design will stand out next to other products that may be in your competitions repertoire.
It would also help if you used this opportunity to experiment with different packaging materials because your design won’t look the same on paper as plastic.
How to create a product mock-up
You can make a product mock-up using just your computer and the various programs from Adobe, such as Illustrator or Photoshop, but creating a mock-up with these is not something you can master in one day.
If you are technically skilled, you can create your own or download smart objects (created from images in Photoshop or Illustrator) from a library of free or paid resources.
You can also easily use online mock-up library specialists to download a specific product mock-up. You then transfer a PDF or JPG of your image into the document, adjust as needed, and it will render the complete project for you.
If something needs to be fixed within your product design, you can go back and make the necessary changes before testing it again on the same mock-up or another one without spending more of your budget.
You can see the changes in real-time, which means you’ll save valuable time since there will be no waiting around to receive your printed samples.
Product mock-ups are a must-have for a business. Not only can it save you money, but it’s also a more sustainable way of measuring a product and its impact within the e-Commerce packaging sphere.
If your brand is looking to invest in quality packaging, we will guide you through the entire print process. Providing recommendations along the way to improve efficiency, reduce costs and add untold value to the end product.
Contact us on +44 (0) 161 440 7302 or follow this link to complete our contact form.
