As we enter 2026, the packaging industry is preparing for one of its most transformative years yet. Regulatory changes, sustainability targets, supply chain shifts, and evolving consumer expectations are converging—pushing brands and manufacturers to rethink materials, formats, and design strategies.
Whether you’re in food, pet nutrition, coffee, home & garden, or non-food sectors, 2026 will demand smarter, greener, and more future-proof packaging decisions.
Here are the key packaging trends set to define the year ahead.
1. Recyclable & Recycle-Ready Materials Become the New Standard
The biggest trend is also the most urgent: recyclability is no longer optional. With PPWR implementation moving forward and EPR fees impacting every brand in the UK and Europe, businesses are prioritising mono-material structures, especially:
- Mono-PE
- Mono-PP
- Recyclable high-barrier films
- Label-free or de-laminated formats
Brands are transitioning from legacy plastic laminates to recycle-ready formats that improve RAM scoring (Red → Amber → Green) and reduce costs over time.
In 2026, most new projects will begin with recyclability as the baseline, not the upgrade.
2. High-Barrier Performance Without Compromising Sustainability
One of the biggest challenges has been maintaining barrier protection—especially for premium categories like pet food, rice, sports nutrition, or coffee.
2026 will see the rapid adoption of advanced high-barrier recyclable films, enabling:
- Moisture and oxygen control
- Extended shelf life
- Product freshness and flavour retention
- Aroma protection
This next generation of films supports recyclability and product integrity—proving once and for all that sustainability doesn’t require compromise.
3. Digital Printing Takes Over for Faster, Leaner Launches
Short runs, test batches, seasonal designs, and fast-changing artwork needs are making digital print the go-to choice for brands of all sizes.
In 2026, expect growth in:
- Mass customization and personalised packs
- Ultra-fast turnaround times
- Lower MOQ options
- Reduced waste from overproduction
- Easier artwork versioning for compliance
Digital printing gives brands the flexibility to move quickly—something increasingly valuable in an unstable market.
Law Print can also offer digital solutions for start-ups and SME’s who need a little help to launch their new products and be onboarded at smaller scale before moving onto longer Flexo or Gravure print runs. Don’t discard us, talk to us!
4. Convenience & Functionality Continue to Evolve
Consumers want packaging that fits their lifestyle. In 2026, more brands will integrate:
- Easy-open and reclose features
- Better spouts, zippers, and valves
- Lightweight formats for on-the-go consumption
- Improved shape stability
- Flexible–rigid hybrid solutions
Expect more packs that deliver convenience and sustainability simultaneously.
5. Transparent Sustainability Claims Become Critical
Greenwashing is out, and clear, credible communication is in.
Brands will:
- Use on-pack recycling labels
- Provide clearer material breakdowns
- Showcase carbon or sustainability metrics
- Align claims with PPWR and retailer guidelines
Packaging is becoming a key storytelling tool—and consumers increasingly demand proof, not promises.
6. Supply Chain Diversification & Partner Consolidation
Uncertainty over resin pricing, freight availability, and global disruptions will push brands to:
- Diversify suppliers
- Consolidate packaging portfolios
- Prioritise long-term partnerships over transactional sourcing
Manufacturers who offer both flexible and rigid packaging, broad product portfolios, and strong global networks will become preferred strategic partners.
That’s exactly us at Law Print with our SCGP group partners!
7. Demand Surges for Recycled Content—Especially PCR
With recycled content mandates on the horizon, brands will look for:
- Certified PCR integration
- Solutions that balance clarity and strength
- Materials that reduce environmental impact without affecting brand look and feel
Though PCR for flexible packaging is still developing, demand will accelerate in 2026. Watch this space, as we will publish more blogs on the complexity of adding PCR to the packaging mix – not that straightforward but we will explain more!
8. Smarter Packaging Through Material & Process Innovation
From intelligent inks to renewable resins, the innovation pipeline is rich. Expect to see:
- Biobased films gaining traction
- Solvent-free adhesives becoming industry standard
- Advanced coatings for recyclability
- Improved sealing technologies
- Packaging designed for automated filling lines
Efficiency and sustainability will continue to drive technical upgrades across the sector.
Looking Ahead: 2026 Is a Year of Acceleration
The flexible packaging landscape is changing fast—but the brands that prepare now will be the ones that thrive. In 2026, success will come down to:
- Being early adopters of recyclable structures
- Prioritising compliance with PPWR and EPR
- Investing in high-performance materials
- Working with packaging partners who offer innovation, expertise and flexibility
Flexible packaging isn’t just evolving—it’s becoming smarter, greener, and more aligned with the circular economy.
Looking to invest in sustainable packaging with the right partner? We’ll support you every step of the way — from strategy to implementation. Along the journey, we’ll offer tailored recommendations to boost efficiency, lower costs, and unlock added value in your final product.
Contact us on +44 (0) 161 440 7302. Alternatively, follow this link to complete our contact form.
