A new year has arrived and with it comes predictions on what we think will dominate the packaging trends in this year. How your products are packaged and therefore perceived, contributes massively to the success of your business. This year, it’ll pay to be proactive when it comes to packaging and what your audience wants from it.
Packaging, like anything, has trends that come and go. Whether it’s the material used, the convenience features like zippers and windows, or the designs, you should be keeping up with these trends in 2023!
Without further ado, let’s dive in!
Recyclable Packaging
New research with UK consumers reveals that more than half (52%) would be prepared to pay more for recyclable packaging.
The reason why our Ready2Recycle range has gained so much popularity since its launch is without question the race to sustainability from both brand owners and retailers alike. We, in fact, offer a fantastic USP, as we can supply different formats across the range, from Stand Up Pouches to Flat Bottom Bags, through Quad Seal Bags and Woven Polypropylene Bags. Paper Bags are also still very popular, owing to their more authentic look, and are a perfect match for dry products that require low barrier properties.
Thanks to advancements within the industry, we’re now able to supply 100% recyclable packaging with features such as low sealing PE zippers, making recyclable packaging even more accessible and convenient. Sustainability is a huge plus for a brand now, as we all want to do our part. As we move into 2023, we expect mono material packaging to climb the charts as the first choice for many.
Consumers are becoming increasingly aware of the environmental impacts of packaging and are seeking out products that are packaged in a more sustainable manner. This has led to an increase in the use of recyclable and biodegradable packaging materials, as well as an emphasis on packaging design that uses fewer materials and reduces waste. This packaging trend is a huge must to watch out for in 2023. Actively taking part can attract new audiences too.
Minimalistic Design
You don’t have far to look to find repetitive flashy logos, bold fonts and bright colours. This is a strategy based on getting you to look at and notice brands that you would otherwise overlook. However, if everyone goes for these marketing tactics, you’re at risk of accidentally blending in!
Subtly branding your product can not only cut through the noise, but it can actually say a lot about your product. A no-nonsense, simplistic approach can signal a brand that is more product focused. That’s why this year, you’ll find brands scaling down their efforts in an attempt to neutralise the competition.
Consumers value product features and how it serves their needs more than branding. So as tempting as it may be to go all out, it will save you time and money to keep it simple. You’re well on your way to creating a subtle yet effective branding campaign!
Customer Personalisation
We’ve touched upon the subject of customisation before here. This will be a huge packaging trend for 2023!
Personalised packaging is a great marketing tool for businesses like pet food suppliers or confectionery brands. It might sound like it could create a headache, but it’s actually simpler than you may think! We’re able to design and produce generic packaging according to a customer’s specific needs and requests which, when combined with artwork, can provide a place for a high-quality label to sit.
From a practical perspective, pet food businesses can easily create packaging tailored to each pet within one order, featuring local contact information & messaging while keeping a consistent brand identity across the industry. This is exactly what some subscription pet food brands do with our partially printed packaging.
Packaging that is tailored to the specific needs and preferences of the consumer is getting more popular. For example, customized portion sizes or variety packs that allow the consumer to choose their own selection of products.
Product Safety During Transit and Storage
Packaging that is designed to protect the safety and quality of the food is becoming increasingly important. This includes packaging that is tamper-evident, as well as packaging that is designed to extend the shelf life of the food.
This can include adding a liner to a paper bag to stop grease from a pet food product for example, making the bag more resistant and less liable to tear. Different thicknesses of a material can be used also in both paper or plastic packaging solutions.
On the topic of convenience, consumers are looking for packaging that is convenient and easy to use, such as packaging that is easy to open and reseal, or packaging that can be easily carried on the go. There are a number of zipper and tearing options available to add that extra reassurance and/or convenience. At Law Print we have a wide range of options for you to choose from.
Make use of bespoke packaging trends in 2023 and beyond
In 2023, packaging will continue to be essential to a customer’s journey and experience with your brand. To attract new customers (as well as keep current ones interested), it’s important to adapt early and keep up with the industry.
If you’re looking to grow your business in 2023 but aren’t sure where to begin, why not start with your packaging? Give us a call or send us a message to find out more.
Want to skyrocket your business in 2023? Start with your packaging. We’re available for advice whenever you need us, so please speak to us!
Contact us on +44 (0) 161 440 7302 or follow this link to complete our contact form.
