Summer is in full swing, with consumers making the most of holidays, barbecues, festivals, camping trips and long days in the sunshine. For brands, it’s a season where packaging has an even bigger role to play—delivering convenience, protecting products in warmer conditions and creating standout shelf appeal wherever products are sold.
Whether products are heading to the beach, packed into picnic baskets or travelling across the world, packaging has an important role to play behind the scenes.
At Law Print & Packaging, we work with brands across multiple sectors to deliver packaging that’s not only visually appealing but also fit for purpose—because summer places unique demands on both products and their packaging.
Designed for Life on the Go
Summer is all about convenience. Consumers want packaging that’s lightweight, portable and easy to use wherever they are.
Flexible packaging is perfectly suited to these occasions, offering benefits such as:
- Resealable stand-up pouches for snacks and confectionery
- Lightweight refill pouches for home and personal care products
- Coffee bags that keep fresh beans and ground coffee protected during travel
- Pet food and treats that are easy to transport on camping trips and holidays
- Sports nutrition pouches and stick packs for active lifestyles
Less weight also means lower transport costs and a reduced environmental footprint—something that’s becoming increasingly important to both brands and consumers.
Keeping Products Protected
Higher temperatures, humidity and longer journeys can all affect product quality.
Choosing the right material specification helps protect products from moisture, oxygen and light while maintaining freshness throughout the supply chain.
Our technical team works with customers to recommend the most suitable material structures for every application, whether that’s high-barrier recyclable mono-material films, metallised PE solutions or other specialist constructions designed around product performance.
Because every product deserves to arrive in perfect condition—even after a long journey in the summer sun.
Shelf Appeal That Shines
Summer is a season full of colour.
Limited editions, seasonal promotions and vibrant graphics can all help products stand out in busy retail environments.
High-quality rotogravure printing allows brands to achieve rich colours, crisp detail and premium finishes that bring designs to life. Matt, gloss, soft-touch and tactile effects can all help create packaging that consumers want to pick up.
Sometimes great packaging really does become part of the shopping experience.
Flexible or Rigid? The Right Solution Depends on the Product
Summer also brings opportunities across a wide range of packaging formats.
Alongside our flexible packaging expertise, Law Print & Packaging now offers an expanding portfolio of rigid packaging solutions, including:
- Pots and tubs for chilled foods, supplements and snacks
- Bottles and tubes for sun care, cosmetics and pet grooming products
- Trays for prepared foods and ready meals
- Cups and foodservice packaging for takeaway and on-the-go applications (through our sister companies)
There isn’t a one-size-fits-all solution. The best packaging is always the one that’s designed for the product, the consumer and the supply chain.
Looking Beyond Summer
While many of us are looking forward to a well-earned holiday, product development never really stops.
Our team continues to work with brands across the UK and internationally to develop innovative flexible and rigid packaging solutions that improve performance, enhance sustainability and support business growth.
So whether you’re launching a new summer product, preparing for the festive season or already planning next year’s innovations, we’re here to help.
Enjoy the sunshine—we’ll keep your packaging projects moving.
As part of the SCGP Group, Law Print & Packaging combines local service with international manufacturing expertise, offering brands access to an extensive portfolio of flexible and rigid packaging solutions supported by global sourcing, technical knowledge and dependable supply chain management.
Contact us on +44 (0) 161 440 7302 or sales@lawprintpack.co.uk. Alternatively, follow this link to complete our contact form.
