In our industry, printing is a huge part of our everyday conversations. It’s therefore imperative that we fully understand what we are talking about when it comes to colours and printing processes.
We also keep an eye on the trends surrounding printing and colour, so that we can best advise a customer who is looking to refresh their brand but doesn’t know where to start.
As part of this, we make sure the colour trends from PANTONE are one of the first things we are aware of as we start the year. Each year, PANTONE introduce a new colour of the year, or a duo of colours, like this year.
For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
This year, PANTONE has chosen two colours, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colours that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021.
Practical and rock-solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of colour that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.
Emboldening the spirit, the pairing of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 highlights our innate need to be seen, to be visible, to be recognised, to have our voices heard. A combination of colour whose ties to insight, innovation and intuition, and respect for wisdom, experience, and intelligence inspires regeneration, pressing us forward toward new ways of thinking and concepts.
The Pantone Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at Pantone Color Institute comb the world looking for new colour influences.
This can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
If you’re looking to refresh your brand’s packaging, get in touch with us as we have 17 years of experience in the industry and our track record and services proves that we are the leading experts in all things print.
If your brand is looking to invest in quality packaging, we will guide you through the entire print process. Providing recommendations along the way to improve efficiency, reduce costs and add untold value to the end product.
Contact us on +44 (0) 161 440 7302 or follow this link to complete our contact form.
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Source: https://www.pantone.com/uk/en/color-of-the-year-2021
