We always keep up with the latest trends here at Law Print, and one of the biggest trends of the year is the Pantone Colour of the Year which is eagerly anticipated by the design and print communities.
For 2023, the Pantone Color of the Year is PANTONE 18-1750 Viva Magenta. Described as “brave and fearless”, it’s a fiery yet non-aggressive shade that hopes to emit optimism and joy. It sits between warm and cool tones, making it a hybrid colour choice for designers.
Pantone 18-1750 “Viva Magenta” is the berry shade of red reserved for 2023, situated between a cool and warm tone – but effortlessly vibrant.
This year’s colour was based on an “unconventional time”, said Pantone’s executive director Leatrice Eiseman, to Time magazine.
Pantone is partnering with a number of brands this year to release Viva Magenta-toned products to the public. Pantone’s own merchandise includes lanyards, mugs, and limited-edition colour swatches with the “Magentaverse” colour palette.
The Pantone Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at Pantone Colour Institute comb the world looking for new colour influences.
For more information on Pantone colours please don’t hesitate to contact us.
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