When it comes to packaging, it could be argued that the most important part is the artwork design. This is because it lays the foundation for you, as a brand, to relay important information to your customers. It’s also the face of your brand, the first contact a new customer has with your product. It’s also a huge part of your marketing. Without the right design, your packaging won’t stand up against the huge competition you’re up against.
In order to get your packaging design right, it’s essential to look at other websites and sources in order to feel the competition. You can also get inspiration and look at the design trends that are happening. This is to ensure you’re going to stand out from the crowd and catch the eye of consumers.
To help you, we’ve put a quick list together of great blogs that showcase packaging inspiration and design. With these, you can gather ideas and, when you have curated swatches and images of your inspiration, get in touch with us and we can make them come to life.
Dieline
Dieline is the world’s most visited packaging design website. It highlights the importance and value of packaging design for brands in today’s world. In 2018, Dieline has evolved into a high-level bespoke creative platform for package designers, brand designers, consumer brands, agencies, suppliers, sustainability experts, students, and packaging manufacturers.
Their website began as a platform for the industry to share design innovation and creativity through original editorial content, and reader-submitted projects. Their platform grew to include Dieline Awards, their global package design competition, and Dieline Conference, their annual package design event.
Design Week
The latest design news from across the UK and beyond, including rebrands, packaging inspiration, product launches, app redesigns, new interior spaces and social projects.
Packaging of the World
Interestingly, Packaging of the World (POTW) started at the beginning of 2008 and has grown rapidly to become one of the leading packaging design blogs on the internet. Packaging of the World aims to inspire designers from all around the world by publishing some of the most interesting and creative projects from large global agencies to students.
Its mission over the past years has remained the same: to create a packaging website as simple as possible.
Packaging Europe – Design
Packaging Europe is a resource on packaging technology and the strategic challenges driving innovation for early adopters. It’s useful for technologists and buyers across the international packaging value chain.
They work across digital, multimedia and print platforms, and innovative live content through physical and virtual events. They deliver world-class content through the live event and networking platforms the Sustainable Packaging Summit and the Global Packaging Innovation Forum, and Touchpoints (focusing on consumer engagement with packaging) in addition to the Packaging Europe brand itself.
Creative Bloq
Creative Bloq delivers a daily mix of advice and inspiration for digital and traditional artists, graphic designers and more. They bring the very best creative work to their audience. They offer the insight that enables them to keep up to date with the latest trends.
In conclusion, there are many more websites out there that are full to the brim with packaging inspiration for your viewing pleasure.
If your brand is looking to invest in quality packaging, we will guide you through the entire print process. Providing recommendations along the way to improve efficiency, reduce costs and add untold value to the end product.
Contact us on +44 (0) 161 440 7302 or follow this link to complete our contact form.
