From 1 January 2023, new EU laws will require brands that export to France and Italy to provide recycling information on all consumer product labels. Failure to comply could result in fines of up to 10% of turnover or other severe penalties. But there’s a pressing question, Are QR Codes Compulsory for France?

Several articles have been published recently that are misleading businesses into thinking that a QR is a compulsory addition to their packaging. This isn’t actually the case but it could be a good way to overcome the challenge of further legislation updates across different EU countries.

In order to sell in France or Italy, by law, all consumer products must now have a mandatory environmental label on the packaging, this can be displayed by 2D-QR code but it is not compulsory. Brands can use QR codes to ‘future proof’ themselves against any upcoming changes to packaging labelling by adopting these codes, which enable information to be stored digitally on the packaging for consumers to access via their website.

Using 2D-QR codes can be a clever way to keep customers in the loop. Not only can they provide complete compliance with changing global regulations, but they also allow information to be stored digitally.

This allows more room for important product information or extra packaging design. By using 2D-QR codes, brands hosting product information on their website can update or publish new messaging without altering the packaging of their products. This will enable them to meet today’s consumer and business needs and rapidly adapt to tomorrow through one easy, flexible and cost-effective solution.

Using a QR code supplements the mandatory written information and cannot replace such information. However, it may be used on a voluntary basis, outlining part or all of the compulsory information.

It is important to note that QR codes are an optional and practical way of delivering this information, especially information that can change so rapidly and often. For more information on packaging and labelling requirements in the UK and EU, please browse through our blogs or feel free to give us a call or drop us an email.



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