Marketing your product in today’s world is not an easy task. Especially as consumers’ demands have changed drastically over the last two years, mainly owing to the pandemic. They want vastly different things to pre-COVID times, such as faster delivery times, bigger product sizes and more convenience options.
So, to create the perfect marketing mix, it’s essential to stay ahead of the trends and move towards a more proactive approach. We’ve put together a few top tips and ideas to help you start creating the marketing strategy your business should be working towards in 2022.
- Use storytelling to convince harder to reach sections of your target audience
Consumers nowadays are looking for one thing and one thing only: a solution to their problem.
If you’re focused on only talking about the benefits, features and facts, then you’re missing out on glaring opportunities for engagement.
For example, Law Print has been a supplier of Flexible Packaging for over 17 years. Since our beginnings in 2004, we’ve supplied millions of bags to brands ranging from new start-ups to established, well-known brands.
Our founder, Tim Law, started the business at home with just a phone and a notepad, and since then, we’ve gone from strength to strength, gaining more and more customers – some of which have remained loyal for over ten years!
By giving your customers the backstory to your brand or product, you’re making the whole experience more personable. They’re more likely to relate or find something comforting about the humble beginnings of a business. You should meet a personal approach with caution. If your story doesn’t sound believable, then it could backfire. Keep to the facts, but don’t go overboard.
- Use your brand perception to your advantage or risk failing
It’s never definite that your marketing project will be a big success. Some brands are lucky, but big brands sometimes go too far outside their market’s perception.
Consider your target audience carefully before you launch and promote a product that might not resonate. Then, do your research, set a fallback and have procedures in place to minimise the fallout or money loss that may happen.
You can work out your brand perception by researching with customer surveys and satisfaction forms. Cultivating the results will give you a better idea of whether your project will soar or not.
If you fail, try again – but fail too many times, and it might be wise to move on.
- Find a gap in the market that your competitors are too scared to explore
Your competitors will want to “play it safe” and do the same thing because they’re afraid they’ll lose their market position and never get it back.
This is where you can step up to the plate and take some of the business that’s floating in the ether, unclaimed but ready to spend.
For example, say you’re a pet food producer. First, find a popular ingredient but that hasn’t been adequately explored yet. Then, trial it within your circles. See how well it goes down within that small safe space.
Then, if positive things are said, branch out. Start introducing trial packs (we can help with this). Make your competitors take notice – you’re doing something different.
Customers will see this innovative approach, and they’ll be intrigued. Market it to the right people, and word of mouth will carry your product and increase sales.
- Don’t forget your existing (and loyal!) customers
You don’t need to find a brand new audience to increase product sales. Instead, you can increase demand even among your loyal customers.
These are the customers who are there through thick and thin. They’ve used your product for years. They trust you. They’re not going to change.
Compiling a list of these customers and giving them exclusive access to your new product is a sure-fire way of making them feel even more inclined to stick with your brand.
And, more often than not, they’ll be more than happy to provide you with vitally important honest feedback.
Offer them incentives such as discounts and one of a kind products, and you’ll be well on your way to not only creating a vast community of brand advocates but a massive number of sales too!
If your brand wants to invest in quality packaging, we will guide you through the entire print process. In addition, we are providing recommendations along the way to improve efficiency, reduce costs and add untold value to the end product.
Contact us on +44 (0) 161 440 7302 or follow this link to complete our contact form.