Flexible plastic packaging has an abundance of possibilities and benefits to your business. We are constantly shouting from the rooftops every single reason why our customers should be proud to wave the flexible packaging flag.
Below are just some of the reasons why it’s important to look at all the options supplied by us when it comes to your business.
Specifically, modern flexible plastic packaging consists of materials like:
Polyethylene (PE / HDPE / LDPE / LLDPE)
Polypropylene (PP / CPP / BOPP)
Aluminium Foil (AL)
Metallised Polyester (PET MET)
Nylon (NY / OPA)
Flexible packaging comes in a variety of forms and some of the most common examples you’ve probably seen are Stand Up Pouches, Quad Seal Bags, Flat Bottom Bags and BOPP Woven Bags. We can provide these pack formats for a number of sectors such as pet food, sports nutrition, confectionery, other food and non food applications like horticulture or construction.
Given all the bad press surrounding plastics in packaging, many are surprised that the total volume of non-recyclable flexible packaging waste is only 1.6% of US annual waste. In the UK, packaging waste from all industrial, commercial and household sources is less than 3% of total waste sent to landfill.
Recycling and sustainability during the pandemic have remained at the top of businesses’ agenda, and most of them have carried on working towards giving their customers the experience they desire. By doing this, you not only ensure customer retention and loyalty, but you are helping to create the demand and usage of recyclable flexible packaging, meaning councils will have to further develop the infrastructures to deal with it.
Although glass bottles can be reused and recycled, the product to package ratio is 35 times greater for glass bottles than with flexible pouches. With more product and less packaging, landfill waste is significantly reduced, and with recyclable options, waste is reduced further.
Flexible plastic packaging can be customised to the extreme. It can be tailored to fit your needs. Manufacturers can make packaging of any shape and size to suit your product, brand and other business needs. Features such as zippers, easy-tear notches and spouts make usage more convenient for your customers. Your end-users are increasingly looking for more convenience, and these features can provide brands just what they need to increase sales.
At Law Print, we use Rotogravure process, a printing technique using engraved cylinders for smoother solid colours and high quality photographic results. Flexible packaging combines very well with rotogravure printing, so you can be sure your packaging will pop on the shelves and draw in your customers. Combined with the extra branding space of a flat bottom bag, for example, you are able to maximise your marketing impact.
Flexible packaging not only protect your product but also protect your brand, and using plastic materials will add value by providing a longer shelf life, securing content in transit and increasing marketing exposure.
If your brand is looking to invest in quality packaging, we will guide you through the entire print process. Providing recommendations along the way to improve efficiency, reduce costs and add untold value to the end product.