In 2019, we launched our Ready2Recycle range and since then, our unique offering of mono material solutions has often been the foundation for many of our clients looking to move over to recyclable packaging. Before beginning to ascertain whether recyclable packaging is suitable for your business, it is important to fully understand the reasons behind the switch.
There are a few myths about recyclable packaging that should be quashed before we go any further.
A few years ago, this may have been true. However, advancements in technology are responsible for speeding up lead times and creating better packaging as a whole. Recyclable packaging takes no longer than non-recyclable packaging to produce.
Whilst there is some truth in this, for Law Print it is not entirely the case. This is due to the fact we have increased demand from many of our customers so we have the systems in place in our factories to keep the costs down so they get the most competitive prices, for a packaging solution which is still perceived as premium.
Whilst no packaging project can be undertaken without some prior planning, there have to be some considerations such as the logistics of changing one type of bag to another, like phasing out existing stock, but also making appropriate packing and transit trials, which Law Print always strongly recommend.
As a business, the biggest step you can take which has a tangible degree to it would be via your packaging. Letting your customers know you’re serious about sustainability is a sure-fire way to keep your product fresh in your target audiences minds and to let them know you’re committed to listening to their needs and finding solutions.
The printing quality of a recyclable bag is also just as good. If your brand is all about bright colours that pop on the shelf and you’re worried that your artwork won’t have the ‘oomph’ you’re going for – don’t worry. We can help and show examples of our existing clients packaging if you have any doubts.
The momentum for recyclable packaging has been gathering for a number of years. The reasons for this are in abundance.
Businesses are realising that their consumers are becoming more committed to buying sustainability. Buying trends are leaning towards products that are not only made responsibly but packaged responsibly too.
It isn’t enough to write about your commitment in blogs or on your website; customers want to see that you’re actively doing something. The biggest way in which our clients are displaying this intent is by switching their bags to a mono material structure. Below are a couple of case studies from a few of the businesses we’ve helped to switch.
Packaging is arguably the most important part of a product. It protects it and keeps it fresh. It contains the product, therefore, preventing spills and loss when transiting from the factory to the end-user.
Packaging serves as a marketing tool, helping you to create a canvas for your designer to really create something special for your brand.
As a responsible packaging supplier, we have always worked closely with our customers in offering them the right packaging for their products, considering:
1) Optimisation – by reducing total packaging waste, optimising storage and distribution without impairing pack performance
2) Lightweighting – by improving environmental impact through reduced material usage, production and transportation emissions
3) Recyclability – by creating packaging to ensure limited food waste and offering mono material solutions
With our Ready2Recycle range, we strive to influence change to a more circular economy, where packaging can be disposed of in a more sustainable way.
Law Print is also very focused on creating innovative designs that are made in a more efficient way and use more recycled material content, to help our customers and retailers meet the Plastic Tax 2022 target of 30% first, and a commitment to making a greater % of their packaging reusable or recyclable by 2025.
If your brand is looking to invest in quality packaging, we will guide you through the entire print process. Providing recommendations along the way to improve efficiency, reduce costs and add untold value to the end product.