We believe it is important to be honest and realistic about tangible sustainable changes we can deliver today, with what we have.
As a flexible packaging supplier, we aren’t afraid to champion the use of plastics and their positive contribution to the food supply chain. Rather than villainising a material that in fact prolongs shelf life, protects produce in transit and prevents unnecessary food waste, it’s important to focus on driving more cohesion in recycling and educating consumers through signposting initiatives.
Current waste streams in the UK admittedly do little to assist the sustainable and environmental ambitions of companies. So, when considering sustainable changes, it is essential for brands to consider the end-to-end product lifecycle, rather than short-term marketing spin.