Packaging Trends 2018
Reading Time: 3 minutes 2018 is set to be an exciting prospect for packaging and its role in the marketing mix. But what exactly should you be focusing on? And what do consumers now…
Download our eBook ‘The Ultimate Guide to Sustainable Packaging’ for everything you need to know to make your packaging more sustainable.
As a flexible packaging supplier, we aren’t afraid to champion the use of plastics and their positive contribution to the food supply chain. Rather than villainising a material that in fact prolongs shelf life, protects produce in transit and prevents unnecessary food waste, it’s important to focus on driving more cohesion in recycling and educating consumers through signposting initiatives.
Current waste streams in the UK admittedly do little to assist the sustainable and environmental ambitions of companies. So, when considering sustainable changes, it is essential for brands to consider the end-to-end product lifecycle, rather than short-term marketing spin.
Reading Time: 3 minutes 2018 is set to be an exciting prospect for packaging and its role in the marketing mix. But what exactly should you be focusing on? And what do consumers now…
Reading Time: 3 minutes Compostable packaging is becoming somewhat of an industry buzzword. With all the talk behind ‘revolutionary’ compostable packaging now available on the market, we thought we’d take a closer look at…
Reading Time: 4 minutes It’s no secret that packaging and plastics in particular, have exposed our throwaway culture. In fact, consumer packaging now represents 3% of the total waste sent to landfill each year. PLA plastic can be…