Pet treats and supplements featuring various herbs and cannabidiol (CBD) is a newer pet food product category getting a lot of buzz. This is especially true in the US but the trend has also caught on in Europe and more globally – including in the human food sector.
For instance, CBD oil derives from the hemp plant and is meant to have some health and well-being properties. Both the human and pet food markets have been flooded with new product innovations, for which Law Print can provide equally innovative packaging solutions.
Watching this new product come up in the running against traditional pet food is something that both excites and interests us. Looking to make an impact with your new product and packaging? You came to the right place! We’ll take you through how you can get your product out there without compromising on your packaging.
- Materials vs Shelf Life
Plastic pouches can be made from lighter weight plastic packaging, improving environmental impact through reduced material usage, production and transportation emissions, making it a great sustainable solution. We also have our Ready2Recycle range which gives you all the benefits of regular plastic packaging and added recyclability.
Mixed plastics or PE/PE both provide the necessary barrier protection to increase shelf life for perishable foods like dog treats. CBD pet food’s shelf life has no discernible difference to pet food without CBD, so pouches are still an excellent and reliable option.
- Brand Values
Your packaging is one of the most visible brand touchpoints and should embody your core brand values. It can communicate USP’s, demonstrate the product’s quality or, demonstrate the authenticity and passion you have for your brand. Using packaging that has clear graphic panels for your branding can help relay your exact product, its benefits, and other important information.
- Closing Features
Stand up pouches offer several great closure technologies designed to keep produce fresher for longer and locking in aromas and preventing unwanted leaks and spills. Aplix® zipper systems prove increasingly popular as an alternative to the conventional zipper for snack-sized pouches that need to close and re-open quickly and often.
The number of colours in your artwork can impact the final cost of your pouches. Rotogravure printing requires a separate cylinder to be engraved for every colour in your artwork. So, if you’re looking to keep costs down, it’s essential to think about how you can use minimal colours to maximum effect.
We would always recommend stand-up pouches for dog treat packaging, and this goes for CDB treats too. Flexible pouches have become a must for convenience-focused brands and retailers. The combination of excellent shelf presence and small compact sizing is ideal for dog treats, where consumers require portability and reusability. Flat bottom and quad seal bags can also be used, so are paper bag and pouch formats.
Cannabidiol (CBD) is a naturally occurring compound found in hemp plants and has many potential therapeutic benefits. CBD is non-psychoactive, meaning it does not have the effects of marijuana. CBD is one of 80 cannabinoids found in hemp, and research into their many possible uses is ongoing.
In the US, heightened consumer interest in pet products targeting immunity, anxiety, and overall wellness sent pet supplement sales skyrocketing 21% in 2020 to reach nearly $800 million, following several years of growth in the 3%-5% range.
HOW DOES CBD WORK?
CBD works with your pet’s endocannabinoid system to reduce oxidative stress. Oxidative stress and inflammation are the underlying cause of pet stress and joint mobility issues.
We’re always on hand to give information regarding pet food, and as we navigate new products, our knowledge only increases. Please don’t hesitate to ask us anything; you can do so by sending us a message using the links below.
If your brand is looking to invest in quality packaging, we will guide you through the entire print process. Providing recommendations along the way to improve efficiency, reduce costs and add untold value to the end product.