Christmas trees and decorations are being displayed all around us, which can only mean one thing for the packaging industry – seasonal packaging is here!
It’s lovely to see all the packaging projects we’ve been working on over the year come to life on the shelves of shops. Christmas is a key season for many brands. Including festive colours and icons taps into customers’ emotional habits. eCommerce is also booming at this time of year, so if you’re reading this and you’re thinking about packaging for Christmas 2023, you’re in the right place.
During this period customers are more likely to make purchases out of the blue, especially if the design catches their eye. That’s why it’s important that your seasonal packaging design stands out amongst others. We have a few tips and tricks for customers who want to take advantage of the Christmas season.
Which format is best for your product and customers?
You should decide which packaging format your customers are looking for at this time of year. Stand-up Pouches are an ideal format for brands no matter what time of year, but at Christmas, the smaller sizes are brilliant for mini bags of treats, cosmetics and more.
On the other hand, larger formats such as flat bottoms, are also great for larger amounts of food like kibble or individually wrapped chocolates. For example, we’ve seen a few big brands supply refill packs for their tins and tubs in flat bottom bags.
Make it exclusive and cause a stir
Why not create limited-edition seasonal packaging? It’s another way to build and create brand loyalty. It’s important to utilise this season by creating packaging that’ll make you stand out as a brand and create a buzz in the community whether that be as a pet food brand, a confectionery maker, and everything in between.
You can also try and make your packaging go viral. Unboxing videos are huge right now on TikTok, which is also the fastest-growing website for advertisers who are gravitating over!
Keep the branding, but spice it up!
It’s important that seasonal packaging can be recognised by your customers. During this time, you may attract new customers and after the seasonal period is over customers may want to find your brand again. If you do not do this, you’ll be missing out on a huge amount of revenue! Ensuring that your product is easily identifiable on shop shelves is key. This is extremely important if it is the festive season. So make sure your logo is visible!
Be aware of the situation your customers may be facing
This year, customers may be looking to spend less in light of the current cost of living crisis, if the price of your product is high then customers may look for cheaper, more affordable alternatives instead. Seasonal packaging can come with costs, but that shouldn’t hold you back. Seasonal packaging can promote itself but the addition of a marketing strategy can help draw more attention to your product.
Build on the sustainability movement
On a final note, a hugely important point to make is that sustainable packaging is a year-round concern for many customers, especially at Christmas. By using our Ready2Recycle range, you can make sure you’re building that loyal following no matter the time of year. Ready2Recycle bags come in a variety of different formats, including Pouches, Quad Seal or Flat Bottom bags. Paper bags are also available!
Creating seasonal packaging that can be reused for other purposes is good for the environment and for your brand image, so make sure you’re looking into these options too!