Tips to Boost Sales Through Your Packaging

Tips to Boost Sales through your Packaging

We’re experts in supplying flexible packaging to a range of highly sought after companies. The industries we serve include pet food, sports nutrition, confectionery and non-food. With this experience and years of giving advice to these businesses come another area of expertise: helping businesses create boost sales with their packaging.

We know the importance of making sure your customers get the best value from your product. This means going the extra mile by making sure their experience matches their expectations. By doing this, you create repeat customers because they know they’re getting the best product for their needs, which in turn increases brand loyalty and boosts sales!

We know you’re eager to find out what advice we gave to these successful brands, so read on to find out more.

Firstly, you have to put yourself in the mind of your target consumer. For example, if you supply kibble, first and foremost you’ll need a bag that is strong and sturdy. This is especially true for those who intend to supply larger pack sizes such as 5KG+.

Once you’ve decided exactly what your customers want from your product, it’s time to start the process of creating the packaging. Below are just a few of the combinations that have been used by some of our well-known customers.

Symply – Dry Dog Food
Flat Bottom & Quad Seal Bags + Ready2Recycle Mono Material PE/PE

The Honestly Good Smoothie Company – At Home Smoothie Kits
Doypack Pouch + Zipper + Ready2Recycle Mono Material PE/PE

Tarmac – It’s a Doddle
K-Seal Pouch + Spout + Punched Out Handle + Triplex Structure for Strength

Feeling inspired? Here are some of the options you can combine to create the flexible packaging your business needs.

Choose your pack format

Pouch – Stand up pouches are perfect for convenience-focused brands and retailers across multiple industries
Quad Seal – 4 corner seal bags provide great on-shelf presentation and convenient storage
Flat Bottom – Flat bottom bags require less material than the more traditional quad seal format
Brick-Pack – Brick-Pack offers next-generation Quad Seal Technology to fully optimise packaging on the shelf
BOPP – Woven BOPP bags are recyclable as they are made of the same polypropylene material, where the outer BOPP film is laminated to the Woven PP fabric, providing great pack strength.
Paper – Paper bags give an authentic look available with fully recyclable options for eco-conscious brands
Ready2Recycle Bags – PE/PE flat bottom, quad seal and stand up pouches are recyclable due to the mono material structure, where the polyethylene (PE) printed film is laminated to another layer of polyethylene (PE) providing strength and durability for a more sustainable packaging solution

Choose your material combination

Polyester (PET)
Polyethylene (PE / HDPE / LDPE / LLDPE)
Polypropylene (PP / CPP / BOPP)
Aluminium Foil (AL)
Metallised Polyester (PET MET)
Nylon (NY / OPA)

Choose your features

Windows – Food brands especially have come to realise the benefits of windows, with it recently proven that many consumers are selecting products on the basis of being able to view the contents

Reseal Zipper – As well as preserving a product, zippers have the added benefit of locking in aromas while also preventing unwanted leaks and spills

Aplix® Zipper – The hook & loop closure system has been adopted in recent projects for powdery products or snack-sized pouches that need to be close and re-open quickly and often

Easy Open Cuts – Tear notches work great for many products and are especially popular in the food and pet food industries where the speed at which contents can be accessed are important for busy customers

Laser Scoring – Scoring the packaging can create an easy opening solution for many food and beverage formats as well as household and personal care

Euro Slot – Euro slot or round punched hole is a popular add-on feature for many retailers, as they allow products to be hung rather than to be stacked on shelves

Valves – Valves work well for a variety of gas-generating products and bulk goods and are particularly popular for coffee packaging and large pet food bags

Punched Out Handle – As well as offering added convenience, handles can be perfect for extending an existing product range, providing a size variation for customers who prefer to buy in larger quantities

Side Gusset Handle – Side gusset handles are perfect for carrying products that are heavier, and we are able to provide bags and pouches in a variety of sizes and shapes, with sturdy small and large adhesive handles and carrying up to 15Kg weight.

The combinations are endless and can be customised to fit your own businesses requirements. We can help and advise on what packaging would be best suited, so please don’t hesitate to get in touch with us.

Keeping your customers in mind throughout the whole process will make sure you create the packaging that is most helpful to them.

At Law Print, we have 16 years of experience in packaging and our sales team are always on hand to help with any questions or queries you have about how to boost sales with packaging.

If your brand is looking to boost sales with your packaging, we will guide you through the entire print process. Providing recommendations along the way to improve efficiency, reduce costs and add untold value to the end product.

Contact us on +44 (0) 161 440 7302 or follow this link to complete our contact form.

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